WARNING   WARNING:  Do not place objects or mount equipment on or near the headliner at the siderail that may come into contact with a deploying curtain airbag. Failure to follow these instructions may increase the risk of personal injury in the event of a crash.
WARNING   WARNING:  Do not lean your head on the door. The side airbag could injure you as it deploys from the side of the seatback.
WARNING   WARNING:  Accessory seat covers not released by Ford Motor Company could prevent the deployment of the airbags and increase the risk of injuries in a crash.
WARNING   WARNING:  Do not attempt to service, repair, or modify the supplementary restraint system or associated components. Failure to follow this instruction could result in personal injury or death.
WARNING   WARNING:  If a supplementary restraint system component has deployed, it will not function again. Have the system and associated components inspected as soon as possible. Failure to follow this instruction could result in personal injury or death.

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The side airbags are on the outermost side of each front seat backrest. There is a label attached to the side of each backrest to indicate this.
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The side airbags are designed to inflate between the door panel and the occupant to enhance the protection in certain crashes.
The airbag is designed to deploy during a significant lateral crash. It might also deploy during a significant frontal crash. The airbag is not designed to deploy during a minor lateral or frontal crash, rear crash or a vehicle rollover.